You’ve probably seen the meme that says we’re living in the wrong timeline. While this sounds like a joke, there might be some truth to it. There are some researchers who claim what happened on 9/11 was a temporal event that caused our timeline to split in two. Supposedly there is a parallel world where the Twin Towers still exist and the apocalypse is being avoided. This is not to say I think we are living in the wrong timeline, but that is something I will get into in another thread. Just know that there is still hope.submitted by nickhintonn333 to conspiracy [link] [comments]
Perhaps the darkest timeline is needed for some collective shadow work.
However, I do think our timeline has been altered and probably more times than once. While this is not something you can really prove, there are many oddities surrounding 9/11 as well as a synchronistic pattern hidden in pop culture that seems to point to this. In the movie Back to the Future, after the protagonist accidentally activates a time machine and alters the future, the Twin Pines Mall becomes the Lone Pine Mall. Notice how the clock reads 9:11 when flipped upside down.
134 reads like hel when flipped upside too. Are we living in a bardo state like in the movie Jacob's Ladder or the show The Good Place?
Was this a reference to the Mandela Effect and the Twin Towers becoming the One World Trade Center? In the second Back to the Future movie, the protagonists accidentally create a new timeline where a wealthy man named Biff takes over their town. Biff lives in a skyscraper casino and turns their town into a chaotic dystopia. According to the screenwriter Bob Gale, Biff was based on Donald Trump. This is not a political statement, I’m just saying it’s odd how things turned out.
I wonder if Bob Gale knew Trump would run for president?
In the Super Mario Bros. movie, a meteorite impact millions of years ago caused the universe to split into two timelines, the one we live in, and one where dinosaurs evolved into a humanoid race. President Koopa, a reptilian human hybrid, seems to be another caricature of Trump. President Koopa wants to merge his dimension with ours and attempts to rule Manhattan from the Twin Towers, which are portrayed as a gateway between worlds. The Super Mario franchise is strange when you think about shamans eating mushrooms to commune with serpent gods.
Looks kind of similar, right?
There are many more examples of the WTC acting as a gateway. In an episode of Teenage Mutant Ninja Turtles, the Twin Towers are used to transmit energy that propels the earth into another dimension. Take note of the sphere between the buildings, this will become relevant later. In the intro of Power Rangers: Time Force, a machine called the Time Shadow is seen standing on the towers. Take note of the moon in the background as well. This will become relevant too. During the final scene of Fringe season 1, the WTC is seen intact in a parallel universe. In the intro of Power Rangers: Time Force, a machine called the Time Shadow is seen standing on the towers. Take note of the moon in the background as well. This will become relevant too. During the final scene of Fringe season 1, the WTC is seen intact in a parallel universe.
I miss cartoons.
Another interesting example can be found in Star Trek. In the show, space explorers are sent back in time to stop an alien invasion in the 1940s that altered the outcome of WWII and allowed the Nazis to invade the US. Once they kill the alien leader, one of the characters tells the protagonist that the timeline has corrected itself just as an image of the Twin Towers burning passes in the background.
From Star Trek: Enterprise
The idea of a parallel world where the Nazis won WWII is very prominent in pop culture. But why is this? Is it possible creative people can intuitively sense other realities while absorbed in the act of creating? Philip K. Dick believed that’s what he did when he wrote The Man in the High Castle. He claimed:
"I in my stories and novels sometimes write about counterfeit worlds. Semi-real worlds as well as deranged private worlds, inhabited often by just one person…. At no time did I have a theoretical or conscious explanation for my preoccupation with these pluriform pseudo-worlds, but now I think I understand. What I was sensing was the manifold of partially actualized realities lying tangent to what evidently is the most actualized one—the one that the majority of us, by consensus gentium, agree on."
Coincidentally, Philip K. Dick was one of the first modern thinkers to predict the Mandela Effect. He once declared:
“we are living in a computer-programmed reality, and the only clue we have to it is when some variable is changed, and some alteration in our reality occurs.”
The Nazis were rumored to be in possession of a time machine known as Die Glocke, or in English, The Bell. They were supposedly taught how to build this device by extraterrestrials and the craft was said to be kept in a facility known as Der Riese, or The Giant. It sounds far fetched, but The Nazi Party was actually formed from The Thule Society, an occult group that dabbled in channeling and other magical practices. They were also known to use the Black Sun symbol, an esoteric representation of a gateway into another dimension.
In Twin Peaks, a show about a small town caught in the midst of an interdimensional battle between good and evil, there seems to be a reference to Die Glocke. In season 8 there is a device that looks just like it, and at one point, a character called The Giant appears next to it.
A conception of Die Glocke compared to the mysterious bell device in Twin Peaks.
Twin Peaks is full of occult symbolism. In one episode a character is given instructions to find a portal that opens 253 yards east of Jack Rabbit’s Palace at 2:53 pm on October 1st. This portal is located in Washington. However, there is another in Las Vegas. Strangely enough, on October 1st, 2017, the Las Vegas shooting occurred in a lot 253 yards away from the Luxor Hotel, a giant black pyramid with the strongest beam of light in the world shooting out of it. Victims were mostly those attending the Route 91 Harvest music festival.
There's also black pyramids on the instructions.
But it gets stranger. Jason Aldean was one of the headliners. If you look at his tattoos, there’s a Jack card and an Ace card underneath a black sun, which as mentioned earlier, is an occult symbol that represents a portal. This card from the Illuminati game is almost identical. A Jack is worth 10 points. An Ace is worth 1 point. This odd coincidence seems to be a reference to the date 10/1. Keep in mind this date looks like the number 101. This will become relevant too. But was the Route 91 Harvest a literal harvest of souls meant to energize a portal?
This one is too much of a coincidence for me.
The name Twin Peaks seems to be a reference to the Twin Pillars, a Masonic concept that originated from the Biblical idea of Boaz and Jachin, two pillars that stood on the porch of King Solomon's Temple. The Twin Pillars can be found in ancient architecture all over the world and are sometimes used in Tarot. They are said to represent a doorway into a higher realm. In this Masonic artwork, you can see the Black Sun between them.
Jachin, Boaz, and the Black Sun.
The Twin Pillars and the gateway in between can be represented by the number 101. In Twin Peaks, the entrance to The Black Lodge, a place that exists in another dimension, is depicted as a rabbit hole between two trees, which resembles a zero between two ones. In George Orwell’s famous novel 1984, Room 101 is a place where people’s worst fears come true. In The Matrix, Neo’s apartment number is 101. Here it’s interesting to note that he escapes the matrix by going in room 303. This year marks 303 years since Freemasonry was founded. Perhaps they will make their getaway come December? Many occult researchers claim the Twin Towers were supposed to represent the Twin Pillars. There even used to be a statue called The Sphere placed in between them, making the buildings resemble the 101 Gateway.
The Black Lodge entrance from Twin Peaks and The Sphere centered between the Twin Towers.
Is it possible that the WTC‘s design was intended to create an interdimensional doorway using sacred geometry? Some say the Twin Towers even acted as a tuning fork. The buildings were wrapped in aluminum alloy with a resonant hollow interior. If you look at the picture above and to the right, you can kind of see how the sides of the towers even look like one. The Colgate Clock also once faced the WTC from across the water. If you’ve read my previous threads, you’ll probably notice it’s octagonal shape. Many portals in pop culture are portrayed as being 8 sided, like CERN, the largest particle collider in the world. Many conspiracy theorists speculate CERN is actually an interdimensional doorway. Some of the scientists working there have even said this. Why is there so much symbolism? Can it all really be just a coincidence at this point? Did 9/11 really alter our timeline?
The Colgate Clock compared to CERN.
According to many people, 9/11 is the reason the Statue of Liberty’s torch is closed. However, this isn’t true. Lady Liberty’s torch has been closed for over 100 years. Yet, there are some people who claim to have visited it. But according to official history, this is impossible. In this reality, The Black Tom Explosion was the reason the Lady Liberty’s torch closed. The explosion occurred in 1916 and was one of the first foreign attacks on US soil prior to Pearl Harbor. The explosion was also one of the largest non-nuclear explosions ever documented. The explosion was so powerful it caused the outer wall of Jersey City's city hall to crack and the Brooklyn Bridge to shake. Ironically, besides Lady Liberty’s torch, the explosion lodged shrapnel in the clock tower of The Jersey Journal building, stopping the clock at 2:12 am. It also caused windows miles away in Times Square to shatter. Perhaps the matrix was trying to tell us something. Was this a time shattering event?
Some people also claim they remember the Statue of Liberty being on Ellis Island. However, it has always been on Liberty Island. Once again, this is not something I recall learning in school. I’m sure some people do, but if my theory is correct, it’s because only some people in this timeline are from the old one. However, you can still find what appears to be residue left over from the previous reality.
Residue from a previous reality?
There are references in pop culture that seem to hint at the connection between the Mandela Effect and Lady Liberty as well. In the video game Assassin’s Creed Unity, the protagonist must find an exit portal to get himself out of a simulation. He finds it on the statue’s torch. In the movie Men in Black II, the statue’s torch is actually a giant Neuralyzer, a handheld device that uses a bright white flash to wipe people’s minds. At the end of the movie, the torch is activated and it illuminates the sky, erasing the memory of everyone in New York City.
The scenes from Assassin's Creed and Men In Black II
In the Netflix series The OA, a show about people who can jump between parallel universes, the Statue of Liberty shows up a lot. It seems to play an important role that was never really explained due to the show’s sudden cancellation. Some fans have pointed out that in one scene, Lady Liberty is holding her torch in the wrong hand. Some say this was just an error while others think it may have a deeper meaning.
The Statue of Liberty scene from The OA.
In The OA, the protagonist searches for The Rose Window, an object she says acts like a portal to other dimensions. I find this very symbolic considering the Twin Pillar symbolism mentioned earlier. Many older cathedrals have huge rose windows centered between two tall towers.
Old cathedrals with 101 Gateway symbolism built into the architecture.
If you’ve read my previous threads, you might have already made the connection that the 101 Gateway is another version of the Saturn Stargate. If you’re not familiar with the theory, we live in a simulation controlled by Saturn and the Moon, and The Elite are tying to break out. Our simulated reality is sometimes represented by a cube, and some say The Kaaba is one of these symbolic structures. The Kaaba sits between two pillars underneath a clocktower with a crescent moon on top.
Kaaba at Mecca.
Ironically, Fritz Koenig, the artist who created The Sphere sculpture between the Twin Towers, said The Kaaba was the inspiration behind his art installation. We can see this symbolism repeated in much of our pop culture as well. In the video game Fortnite, a giant cube destroys a location called Tilted Towers then forms a portal in the sky. At another point in the game, it is revealed that the cube’s true form is a giant demon named the Storm King. His horns are reminiscent of a crescent moon.
The second time you fight the Storm King its at a location called Twine Peaks lmao.
But are there anymore significant Mandela Effects associated with the WTC? According to some people, Hurricane Erin never happened in their timeline. If you‘re unaware, like I was until recently, there was a massive hurricane headed right for New York on the morning of 9/11. Because of the events that occurred on 9/11, I understand how Hurricane Erin would be easy to forget. Nevertheless, the storm was strange. Hurricane Erin, which was slightly larger than Hurricane Katrina, received almost no media coverage as she charged toward New York City. On the morning of 9/11, just as the planes were about to hit, Hurricane Erin grew to her largest size, but slowed down and remained almost stationary off the East coast. But right after the WTC fell, she made a sharp right turn and headed back out to sea.
Hurricane Erin on September 11th, 2001.
Hurricane Erin’s name is also interesting. The name Erin originated from Ériu, a goddess typically seen by the sea playing a harp. I find this curious becau HAARP uses extremely powerful radio frequencies to heat up the ionosphere and create clouds of plasma. Not only does this affect the climate, but the electromagnetic waves produced by it could hypothetically mess with our minds, perhaps changing or even erasing our memories. se many conspiracy theorists blame HAARP for both weather manipulation and the Mandela Effect.
In my last thread, I talked about MH370. I believe it’s disappearance, like the events discussed in this thread, was a part of a Saturn Stargate ritual. A sacrifice to the god of time. Would it be beyond the god of the fourth dimension to grant someone access to a wormhole? Perhaps The Elite are not purposely creating Mandela Effects and branching timelines. Perhaps it is just a side effect of trying to beak the matrix. But I digress. At the end of my last thread I said I would talk more about rabbit symbolism and its association with time travel. However, before I talk about that, or the Law of One, I thought I should talk about this first. Thanks for reading.
Oh yeah, in case you did read my last thread, check this out. The fact that this article was posted 2 weeks after my MH370 conspiracy post has me kind of spooked lol.
Grips. Let's talk about 'em.submitted by db_inc to dbrand [link] [comments]
If you've spent any amount of time on this subreddit, you've likely seen at least one post about a Grip case that has fallen apart. Most of you have seen several. We know this because we've seen every single one. We’d like to see less of them. Ideally, none.
Over the past 18 months, we’ve been on an odyssey to fix the underlying problem. What follows is a chronicle of that journey.
Our objectives in writing this post are three-fold. There will be a tl;dr version at the end of this post, summarizing each of the three:
PART ONEWhy Do Grips Fall Apart?
Most phone cases are made out of a single material. The material itself varies from case to case, though the most common is Thermoplastic Polyurethane (TPU). The Grip case, as a point of comparison, is made of two different materials: an elastomer and a polycarbonate.
The word elastomer is a combination of the words elastic and polymer. That's because it describes polymers that have elastic properties - like the one that forms the outer rim of your Grip case. The elastomer that we use is responsible for two critical properties of the Grip case: impact protection and grip.
If you fell off of a rooftop, would you rather land on a hard plastic surface, or a rubber surface? If you value your life at all, you'd choose the rubber - its elastic properties would absorb much more force from the impact. Guess what rubber is? First one to answer "an elastomer" wins a prize!
Next, imagine you’re a pervert, gently running your finger across every surface of a No. 2 Pencil. Which part of the pencil do you think would provide the most resistance to the tracing of your finger? If you guessed "the eraser," congratulations: you possess a basic understanding of coefficients of friction. Erasers are made of rubber. Rubber has a high coefficient of friction because of its elastic properties.
The Grip case's elastomer isn't rubber - it's our own specially-formulated compound. It's still a useful comparison, as all elastomers share similar properties - provided they have the same degree of Shore Hardness.
One person reading this is asking: “Shore Hardness?” The next section is their fault.
A Beginner's Guide to Material Science
The Shore Hardness scale gauges the hardness of various elastomers. It can be measured with a device called a durometer. You probably don't have one.
If you used an eraser with a high Shore Hardness, you'd find it wouldn't actually do much erasing.
Now, what if you made a phone case out of an elastomer with a high Shore Hardness? It wouldn't offer much grip or impact protection.
The Grip's outer rim is made from an elastomer with a low Shore Hardness. As a result, the material is grippy and impact-resistant, but much more malleable and thus more likely to deform. That's why we bond the elastomer to a polycarbonate skeleton.
Polycarbonates don't require as much explanation as elastomers: they're a category of plastic. On your Grip case, the back plate is made of polycarbonate. The elastomer rim is bonded to the polycarbonate plate on all sides of the Grip, providing structural rigidity to the elastomer, fighting to keep it from deforming. At least, that's the idea. As we've all seen, it hasn't worked out that way.
Bonding two distinct materials together is much more complicated than gluing them together. Instead, we rely on a thermal bonding process. Basically, that means we heat both of our polymers to a degree which would turn you from “rare” to “well done” in moments. This heat melts the polymers, which we then inject at a pressure which would turn you from “solid” to “paste” even faster.
Once injected, these two materials get fused together along the seams. To further reinforce the bonds, we use a series of interlocking "teeth" to provide a greater surface area on which the bonding process can occur. Consider these teeth the mechanical bond, which exists to strengthen the thermal bond.
Pictured: Bonding mechanic between the elastomer and polycarbonate.
With that out of the way: why do Grips fall apart?
The elastomer rim around the edge of the Grip case is naturally inclined to deform and stretch. The bonding mechanisms we described above are designed to keep that from happening, but it often isn’t strong enough. As soon as the bond fails at any point, it's only a matter of time until a total structural failure occurs.
PART TWOHow Are We Stopping Grips From Falling Apart?
Philosophically, there are two approaches to take:
We could follow all of these roads, find out exactly which factors are causing the bond to fail, then implement preventative measures to keep it from happening - but that would take a decade. We don't have that long. Much like you, we want this fixed yesterday.
So, from the moment we received our first complaint about a Grip deforming around the buttons, we've been making structural, thermal, and mechanical improvements to the design and production process of the Grip case - some visible, some not. Every new phone release has brought a new iteration on the core Grip design, with each one reducing the failure rate, incrementally. We'll bring the receipts in the next chapter. For now, let's highlight the most noteworthy improvements.
The Most Noteworthy Improvements
The first signs of trouble were the buttons. Months before we'd received our first report of a Grip case de-bonding, we saw the first examples of buttons that had bent out of shape.
Pictured: Button deformation.
Why the buttons? Because you press down on them. The force from button actuation puts strain on the elastomer, causing displacement of the material in the surrounding area. Through a combination of time, repeated button actuations and the above-mentioned force, the case would permanently deform around the buttons. This concept is called the "compression set" of the elastomer - Google it.
The solution to this problem was two-fold:
Pictured: Relief slits to improve button tactility and durability.
Another early issue, pre-dating the first reports of total de-bonding, was a deformation of the elastomer along the bottom of the case - where the charging port and speakers are.
Since we've covered the basics on how the interlock between the elastomer and the polycarbonate creates a bond, this is how the interlocking teeth along the top edge of the polycarbonate skeleton of the Grip used to look.
Pictured: First-gen interlocking teeth on the top of the Grip.
...and here's the bottom of that very same Grip case.
Pictured: First-gen interlocking teeth on the bottom of the Grip.
Notice anything? Around the charging port, there is absolutely nothing keeping the elastomer in place. No teeth, no structural reinforcements... it's no coincidence that an overwhelming majority of early Grip deformations happened along the bottom.
Since then, we’ve added a reinforced polycarbonate structure around the bottom of the Grip case. You'll see what that looks like in a bit.
So, why didn't the launch portfolio of Grip cases have mechanical interlocks or a polycarbonate support structure along the bottom?
The answer may or may not be complicated, depending on how much you know about plastic injection molding. We'll assume the worst and explain the concept of "undercut" to you with a ridiculous metaphor.
The Ridiculous Metaphor
Imagine you had a tube full of melted cheese. Next, imagine you emptied that entire tube into your mouth. Rather than swallowing the cheese, you decide to let it sit in your mouth and harden. Why are you doing this? We don't know. Let's just say you want a brick of cheese that's perfectly molded to the contours of your mouth - a very normal thing to want.
So, your mouth is completely filled with cheese. It hardens. You reach into your mouth to remove the brick of cheese. As you're removing it, you encounter a problem: your teeth are in the way. This wasn't a problem when you were putting the cheese into your mouth, but that was because the cheese was melted and could flow around your teeth. Now that the cheese has hardened, this is no longer the case.
In the world of plastic injection molding, this is an undercut. Our concern was that, by molding a structurally rigid piece of polycarbonate around the charging port and speaker holes, we'd find ourselves unable to remove the Grip Case from the mold once hardened. Imagine spending $30,000 on industrial tooling only to get a $30 phone case stuck inside of it.
Once we saw Grip cases deforming along the bottom cutouts, we knew we'd need to find a way to remove the cheese from your mouth without breaking your teeth. To make a long story short: we did it. The cheese is out of your mouth, and you get to keep your teeth. Congratulations! Now, keep reading.
On newer models of the Grip case, the result is a polycarbonate bridge extending around the bottom cutouts, adding both structural reinforcement and interlock mechanisms to promote mechanical bond, much like the ones which line the perimeter of the rest of the Grip case.
Pictured: Newest-gen structural reinforcement on the bottom of the Grip.
On the subject of structural reinforcements, this design revision was around the time we flanked the buttons with some fins, working in tandem with the heightened compression set and button relief slits, detailed above, to further guarantee that button actuation would have no impact on the overall durability of the Grip case.
Pictured: Lack of button fins on the first-gen Grip.
Pictured: Button fins on the newest-gen Grip.
As an aside: Unrelated to the de-bonding issues, we've also made a number of smaller improvements to the Grip case with each new iteration. For instance, we chamfered the front lip of the case to make edge-swiping more pleasant and reduce dust accumulation along the rim. Those raised parallelogram shapes along the sides of your Grip case that create its distinctive handfeel? We made those way bigger for a better in-hand experience. In short: product development is a complex and multifaceted process. Each new iteration of the Grip case is better than the one that came before, and that applies to more than just failure rates.
Speaking of failure rates: all of these improvements were in place by the time we launched iPhone 11-series Grip cases. The failure rate for these cases decreased exponentially... but didn't disappear entirely.
The Even More Ridiculous Metaphor
With these improvements, we achieved our desired outcome: the case was no longer deforming around the buttons or the charging port. Instead, the structure of the case began to fail literally anywhere else around the perimeter of the phone.
Think of it this way… you’re a roof carpenter. The greatest roof carpenter of all time. Like the son of God, but if he was a carpenter. Unfortunately, you’ve been paired with the Donald Trump of wall-builders.
You're tasked with building a house. You spend all of your time and energy perfecting your roofcraft. You've designed a roof that's so durable, it may as well have been made of Nokia 3310s. Nothing's getting through that bad boy.
The wall guy? Instead of building that wall he said Mexico would pay for, he's been tweeting about the miraculous medicinal properties of bleach while a plague kills hundreds of thousands of Americans.
The point here is that you can build the greatest roof of all time, but the walls need to be strong enough to match.
To strengthen the Grip case's metaphorical walls, we needed to re-design the inside of the Grip case from scratch. More specifically, the mechanical interlock between the springy elastomer and rigid polycarbonate skeleton. We took every tooth at the bonding point between the two materials and made them as large as we possibly could. Then, we added more teeth.
Pictured: Polycarbonate teeth on the newest-gen Grip.
To jog your memory: this is how the teeth used to look...
Pictured: Polycarbonate teeth on the first-gen Grip.
If time proves that these changes aren’t enough, our engineers still have a number of ideas on how to improve the bond between the elastomer and polycarbonate. Will we ever need to implement those ideas? Again - that’s a question only time can answer. Each change might be the silver bullet that puts this problem to bed for good... but there's only one way to find out: it involves real-world testing and, with each iteration, months of careful observation.
PART THREESo, Where Are We Now?
Have the improvements we've made to the Grip case been successful? You bet.
For the sake of comparison: we began shipping iPhone 11 series Grips on September 30th, 2019. Within six months of that date, we had received 52 reports of structural failures - a big improvement over the early days, but still not good enough.
Fast forward two months. We began shipping Note 10 Plus Grip cases on November 21st, 2019. In the first six months of availability, we received exactly eight reports of Note 10 Plus Grips falling apart. Again, a major improvement over the iPhone series in the same stretch of time. If we'd launched the first Grip cases with a failure rate that low, we wouldn't be writing this post right now and you’d have nothing to read while pretending to do work.
How about the Galaxy S20 series, which began shipping on February 10th, 2020? They're the most recent and improved set of SKUs we’ve made to date, leveraging everything we've learned and making further improvements over the Note 10 Plus. No reports so far. Same goes for the iPhone SE and OnePlus 8 series - these SKUs share all the improvements we've made to the underlying design of the Grip case thus far.
Does that mean these numbers will hold forever? Who knows. That's the thing: every improvement we make, we need to wait several months to see how effective it's been. No amount of internal testing can replace the real-world data of shipping cases to hundreds of thousands of users across nearly 200 countries.
We could always just throw in the towel, make the entire case out of rigid plastic, and call it a solved issue... but that would be the easy way out. The Grip case and its unique design properties can't reach their full potential unless we make incremental improvements - then wait and see how they pan out in the real world.
All of which is to say: it's far too early to say the newest set of improvements have officially solved the problem. While the failure rate is still zero, we need to keep watching. We've made a ton of progress, but we're not going to rest until we've killed this issue for good - without sacrificing the unique properties that make the Grip case stand out in a sea of derivative hard plastic and TPU phone cases.
That's probably enough to inspire confidence in someone who's on the fence about buying an S20 Ultra Grip, an iPhone SE Grip, or any Grip we release in the future. But what if you're one of the people who bought an older Grip model?
"I'm One Of The People Who Bought An Older Grip Model!"
We won't sugarcoat it. The failure rates for older Grip models is way higher than we deem acceptable. Why has it taken us this long to publicly address the issue, then?
Easy: it's not as widespread as you might think. Some humans reading this might be looking at their iPhone X Grip, purchased in 2019 and still intact, wondering what all the fuss is about. That's an important consideration: most people who have functioning, still-bonded Grip cases aren't posting on /dbrand about how unbroken it is. The people who've had issues around total product failure are in the minority.
We're not using the word "minority" as a get-out-of-jail-free card here. It's still a way larger number than we'd ever be comfortable with. We simply don't want our transparency and candor in writing this to be misinterpreted as an admission that every single Grip case we've made for older devices is going to fall apart. Statistically speaking, this is an issue for a minority of Grip owners.
Our philosophy at first was that, while it was unfortunate and frustrating that Grip cases were falling apart, dramatic PR action wasn't necessary. Instead, we resolved to:
Where our strategy backfired was in the narrative that began to take root as Grip cases continued to fall apart. Look at it this way: the failure rate of older Grip case SKUs is anywhere between 1% and 20%, depending on how early we released the SKU. Since the improvements we've already made to the underlying design were rolled out incrementally with each new phone release, that number has been on a steady downward trend.
For the purpose of this thought experiment, we'll go with the earliest, shittiest Grip cases - putting us at a long-term failure rate of 20%.
So, 20% of customers for this device have a Grip case fall apart at some point in the product's lifespan. Every single one of those people writes in to our Customer Experience team about the issue. They all receive a replacement, free of charge.
Since this replacement is identical to the first Grip case they'd received, it also has a 20% failure rate. We're now dealing with percentages of percentages. Stop panicking, we'll do the math for you: that means 4% of these hypothetical Grip owners will have a second Grip case fail on them in the long run.
Four percent is a lot better than twenty… but it's also a lot of people who've been burned twice. These people are going to be extra vocal about how shitty the Grip case is. To be fair, they've got every right.
So, we've got four groups of customers for this SKU:
Group B, having been burned before, reads about Group A's experience. They take it to mean their replacement will inevitably fail on them as well, and they'll one day get the dubious honor of joining Group A.
Group C, despite not having had any issues yet, reads the experiences of Groups A and B. Then, a significant portion of this group begins to operate under the assumption that it's only a matter of time before their Grip falls apart as well.
Group D reads all of the above and decides they don't have enough confidence in the Grip case to ever purchase one.
A narrative begins to form that this hypothetical failure rate is close to 100%. Worse yet: people with newer phones, unaware that each new iteration of the Grip case has a dramatically reduced failure rate over the last, start to assume their case also has a 100% failure rate. That's where our original strategy - the one where we quietly improved the product in the background while offering replacements for defective units - backfired on us.
This narrative only exists because we've continued to leverage existing stock with too high a failure rate, which, in hindsight, was like pouring gasoline on a gender reveal forest fire of disappointment and regret. This brings us to our next chapter.
At this point, you're probably aware that a number of Grip SKUs for older phones have been listed as "Sold Out" on our website, and haven't been restocked since.
We stopped production on these cases because we knew they'd have all the same issues as the original production runs. See, it's not as simple as pushing a "make the Grip not fall apart" button at the factory - we'd need to redesign the case from scratch, implementing all of the design improvements we've made up to this point, then re-tool our existing machinery to produce this new version. We'll have more to say about re-tooling a bit later - for now, focus on the fact that some Grips have been listed as "Sold Out".
If someone's Grip case falls apart while listed as "Sold Out", we don't have any replacements to send them. Instead, dbrand's Customer Experience team has been issuing refunds wherever possible, and store credit otherwise. Just in case you're wondering what we mean by "where possible": PayPal doesn't allow refunds on transactions that are more than six months old. Store credit, on the other hand, can be offered indefinitely.
What we've come to realize is that we're never going to be able to escape this downward spiral until we rip the band-aid off and stop stocking these old, flawed SKUs.
Today, we're ripping the bandaid off. As you're reading this, we're disposing of all of our old stock. All of the flawed Grip SKUs are now listed as "Sold Out".
Head over to our Grip listing and take a look at what's available. Everything that you can currently buy is up to spec with the improvements we've made over the past year - meeting or exceeding the standard of quality set by the Galaxy S20 series, the iPhone SE, and the OnePlus 8 series. In some cases - take, for instance, the iPhone 11 series - this means we've already re-tooled our production lines to meet that quality benchmark.
If a Grip case is listed on "Backorder", it means we've begun the process of re-tooling the SKU to match the improved quality standard you've spent the last five hours reading about.
However, if a Grip case is now listed as "Sold Out", that means no more reshipments.
If you own a sold out Grip case that hasn't fallen apart yet: that's great! Don't assume that your Grip is doomed to fail just because we devoted 5661 words to explaining why it might fall apart. You've still got better odds than you would at a casino.
As always, if you run into any issues with your case, sold out or not, shoot an email to one of our Robots. They'll still take care of you - it just won't be with a replacement case… for now.
Remember when we said we'd talk more about re-tooling a bit later? That's right now.
So, why are so many Grip models not being fixed? Why haven't we re-tooled these old SKUs with all of the quality improvements made to the case's build quality? It's a little complicated.
Taking the improvements we've made to the most recent suite of Grip models and retroactively applying those changes to older SKUs isn't a simple task - it would require us to throw out our existing production tools and create new ones, from scratch. Suffice it to say that doing so is a wildly expensive endeavor.
To recoup that cost, we'd need to produce more Grips than we're likely to ever sell for aging, irrelevant hardware. Let's use the Pixel 3 as an example.
If we replaced every single de-bonded Pixel 3 Grip, that would account for about 3% of the MOQ (Minimum Order Quantity) on a re-tooled Pixel 3 Grip case. Now we're sitting on 97% of that MOQ as overstock. Pixel 3 owners have had their phone for nearly two years now. If they want a phone case, they already have one. They're not looking for new Pixel 3 cases, they're getting ready to buy a new phone. Simply put, it’s no longer a viable market.
Now, say the Pixel 3 was a significantly more popular phone - enough that we'd be shipping out, say, 50% of the MOQ as replacements on day one. Now, that's a lot more tempting to us - we'd still lose boatloads of money, but at least it would go towards some consumer goodwill.
To figure out how much money we'd lose on re-tooling, we gave our bean-counting Robots a giant jar of beans and told them to get to work. They emerged three days later. When asked how many beans were in the jar, they gave us a blank stare. When asked if it was possible to re-tool any of our production lines for old Grip SKUs without losing obscene amounts of money, they said:
Still, we're no strangers to throwing away obscene amounts of money to make the internet happy. Remember Amazon gift cards? Those were the days. The only question that remains is "How much money are we willing to set on fire?"
We can't tell you yet. Why? Because we're currently running a detailed cost-benefit analysis on the subject of re-tooling old production lines, on a SKU-by-SKU basis. That's business talk for "the bean-counting Robots have been given more beans to count."
The objective is to determine the viability of producing new-and-improved Grip stock for older phones: how many units would be tied up in replacements for that model, how many we could reasonably expect to sell to new customers, and how much overstock would be left from the MOQ.
From there, we can determine what the financial impact of re-tooling would be and make the final decision on how much cash we're dumping into the ocean somewhere off the coast of the Seychelles. We'll have our results by early next week.
These re-tooled models, if produced, would feature every improvement we’ve made thus far to the Grip case line, plus a few that have yet to be released. Remember how the S20s, the iPhone SE and the OnePlus 8s haven't had any reported failures yet? Picture that, but for the phone you've got.
If we go ahead with re-tooling production lines for your phone, a few things will happen:
Take Our Survey
This is it: your chance to have some say in how much money we set on fire as a goodwill exercise for this whole R&D clusterfuck.
Those simulations we're running? They'll be great for telling us how much money we're going to lose on each Grip SKU, but it won't tell us anything about how much money our customers want us to lose on each Grip SKU.
To that end, we've prepared a survey for people who have purchased a Grip case. We'll be taking your feedback into consideration during our decision-making process.
We have only one request: don't be a jackass. Answer the questions honestly.
Click here to take the survey.
We're sharing a special moment right now. We're all seeing a light at the end of the tunnel.
For us, that light is "we're almost done with a year-long R&D effort to stop the Grip case from falling apart."
For you, the light is "the end of a 5661-word marathon of a Reddit post."
We just want to take a minute to recognize that we couldn't have gotten this far without your collective support. At any point in the past year, we might have pulled the plug on the Grip project entirely if we'd reached a critical mass of negative sentiment from our customers. Instead, we've got an army of devotees who have no problem paying us for the privilege of being our guinea pigs.
Product development isn't a one-and-done process. It's easy to forget, but our skins weren't always to the world-class, record-setting, Michael-Jordan-in-his-prime standard you expect from us today. If you happen to have an iPhone 4 skin lying around, apply it and let us know how it goes. You'll immediately appreciate how many process improvements we've made. We weren’t born as the greatest skin manufacturer in history. We got there through a process of methodical improvement. Each jump in quality was driven by a bottomless well of user feedback, sourced from millions upon millions of customers. That, and the competition was comically inept.
It's the same story for the Grip case. Your continued support has enabled us to make huge strides in developing a product that's on the cusp of blowing everyone else out of the water. We're going to keep working until it gets there.
TL;DR VERSIONPlease note that by reading this tl;dr, you’re missing out on several outlandish metaphors, including classics such as:
WHY DOES THE GRIP FALL APART?
WHAT HAVE YOU DONE TO FIX IT?
HOW ABOUT THE GRIPS YOU'VE ALREADY SOLD?
TL;DR: Nat 5s are expensive. Acquiring a random one through crystal summons can be as much as an average mortgage payment. Even then, your odds will always approach, but never reach, 100% no matter how many scrolls you opensubmitted by A3thereal to summonerswar [link] [comments]
Assuming you buy the Premium Pack (11 scrolls for 750 crystals), it costs about 68 crystals per summon. The 3,000 crystal pack costs US$100. I know there are packs that increase "value" but we are going to ignore them for now as you still typically get the same number of crystals. This nets 30 crystals per USD spent.
You need 139 summons for a 50/50 shot at getting a Nat 5. That is roughly 9,477 crystals or roughly US$315.90. For barely even odds on pulling a random Nat 5.
Want a more sure bet? 598 summons are required to cross the 95% chance of 1 or more nat 5s. That is 40,733 crystals or roughly US$1,358.
So what about those packs? Monthly packs typically you get about 2 - 3 times the crystal value and the standard packs give somewhere between crystal purchase and monthly packs. Let's be as generous as possible and assume 3x the value and all on summon related items. That 95% chance will cost you ~US$453.
The average car payment in the US is $530 new, $381 used. The average mortgage payment is $1,275. So... moral of the story best case scenario, that nat 5 will cost you about the same as a monthly car payment, worst case scenario a mortgage payment. Where do you think your money is better spent?
Worse yet, gatcha gaming is gambling and gambling can be an addiction. The more exposed to it you are, the easier it is to fall victim to it's mechanisms. Each pack you purchase makes the next one all the easier until you feel trapped and prone to unconscious biases like the gamblers fallacy.
Here is a fairly long but gripping Atlantic article illustrating some of the worst case gambling outcomes. It focuses more on casino gambling, but the same principles were used to design gatcha gaming. https://www.theatlantic.com/magazine/archive/2016/12/losing-it-all/505814/. If you yourself or someone close to you struggles with gambling addiction (whether gatcha gaming, state lotteries, or casinos) consider looking in to some resources to help you (them) overcome it. It can be as emotionally and financially damaging as drug addictions.
Edit #2: grammar....
Edit #3: Changed the TL;DR to better reflect the intent of the post which is not to tell people how to spend their money, but to educate on the true costs to help inform their decision.
5 Online Casino Games With The Worst Odds. by Marc Berman December 17, 2020, 7:34 am. 0. SHARES. Share Tweet. Follow @marcberman Follow @SonOfTheBronx. TO SIGN UP FOR OUR DAILY EMAIL NEWSLETTER, CLICK HERE. When you decide to visit a casino, you’ll want to get the most out of your time and energy. If you play the wrong games, there is a greater chance that you’re going to lose money. If ... Treasure Island Resort & Casino: Worst Service and Worst Odds in MN - See 385 traveler reviews, 119 candid photos, and great deals for Welch, MN, at Tripadvisor. The reason craps is also on my worst casino games list is because of some of the terrible bets on the table. If you’re placing bets on the more intricate and complicated options on the craps table, you’re facing some of the worst odds in the casino. That’s why craps is both one of the best and one of the worst games in any casino. Here’s a look at the house edge on some of these bets ... The Two Casino Games with the Worst Odds of Winning . The two casino games that are hardest to win also happen to be two of the most popular games to play. They're easy to understand and require little to no skill, so a lot of people play, making lots of money for the casinos. Now, there's nothing wrong with playing these games if you enjoy them. After all, you went to a casino to have fun ... Which Casino Games Have the Best and Worst Odds. Author: WMMN Category: Articles, Date: 30th December, 2020. Most people go to casinos to have and play some games. However, there are some serious players out there who want to improve their chances of winning. If you belong to the latter group, you need an edge, and one way to do so is to know which casino games have the best odds so that you ... This post focuses exclusively on the worst odds in the casino. Please don’t place these bets unless you just hate money and love casinos. Also, don’t worry about whether the outcomes to the games are rigged. They’re not, for the simple reason that they don’t need to be. The casinos make more money by offering honest games. If the games’ outcomes were rigged, no one would play them. 1 ... 5 Online Casino Games With the Worst Odds . By Michael Stevens in Casino & Gaming on December 15, 2020 . 6 Minute Read The world of online casino gaming has exploded in the last five years. The concept of running a digital casino platform, something that used to be considered a fringe operation, has become mainstream. Without question, there’s a ton of money to be made in the business ... Casino Games with Best and Worst Odds. New players to online gambling or playing games at the casino should take a bit of time to learn about odds and how they can affect your chances while playing these games. Gambling is meant to be a form of entertainment more than anything else, and most players realize that they have a better chance of losing than they do winning, but that doesn’t keep ... Worst Odds. Your worst odds? The casinos, understandably, did not want to talk about games with poor odds. So we turned to Forbes Magazine, which in a report about Best Bets at the Casino, said ... Top 10 Worst Casino Bets Share PINTEREST Email Print Hobbies. Gambling Strategies & Tips Casinos Sports Gambling Poker Blackjack By. Bill Burton . Updated January 18, 2018 Some bets in the casino have a very high house edge. Slot machines are popular but they can have a house edge from 1-15 percent depending on the casino and/or location of the machines. Although some table games have a low ...
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Golden Odds Roulette is the crappiest bookies roulette game yet. Bet £3 on a number and get 10/1! You're far better off playing Key Bet 500 or Original Roulette, at least then the odds are a ... At Indian-run casinos, the slots are heavily against you. Why? Because they don't publish their payout ratios, unlike casinos in Las Vegas or Atlantic City, ... Famously referenced to on the 7/31/07 edition of PTI. From the July 4, 2007 edition, featuring Dan LeBatard and JA Adande. What vegas casinos still offer 100x odds at craps? Question 17 from our Craps Questions and Tips series with Steve "Heavy" Haltom. Join us on a Craps Cruise!... Craps Strategy CASINOS HATE THIS !! ( Odds Breakers Fast Money)Dangerous Arm Craps, craps strategy, dice controlled throw, showing you what the casino' do no... Steve Bourie, author of the American Casino Guide, interviewed syndicated gaming writer John Grochowski for this video where John gives his picks for the fiv... Do you ever want to know some casino secrets to help you beat the house when gambling, well this video is for you. From blackjack tips to poker strategy, her... #CasinoHighRollers #GamblingAddiction In this video, I am going to detail for you what it's like being a high roller at the casino, what VIP status is like, ...